A full experience in organic, locally sourced, produce, seafood and meats.
Maker of all kinds of incredibly amazing and complex little electronic gizmos that go inside of other larger and even cooler gizmos.
If you’ve made a waffle, slow cooked a pot roast, or thrown some bacon on a griddle anytime in the past 60 yrs there’s a good chance you’ve encountered a Presto device. These guys make all the small appliances you never knew you needed until you have one.
It didn't take long to realize this brand was, at its core, centered around doing the right thing for their customers. Pretty much everyone in the Pacific Northwest has a Les Schwab story…so much so that a little digging around led to some amazing fodder for a campaign. After the campaign broke, Les Schwab saw the first positive earnings quarter in over 2 years, a 30% increase in brand awareness and a 25% increase in positive conversations about the brand online.
This not so little Midwest grocer has understood the power of people and community since way before it was cool.
Working on this account was a great excuse to get outside and live the brand. They make some of the greatest gear for some pretty tough customers. Even still, they don't take themselves too seriously.
Every bike company can tell you how amazing it feels to have the wind in your hair, or how cranking out some cold, hard, bike-cardio is good for your heart. Blah blah blah. Schwinn can take you on a trip down memory lane just at the sight of one of their classic bikes. If anyone needs a little more help, a seemingly endless stream of decade-specific long copy provides the perfect roadway for a trip back in time in these bus shelter posters.
This brand had become overshadowed by the big players (The North Face, Patagonia, etc.). People had forgotten that Eddie Bauer had been a pioneer in the outdoor adventure space. The brand needed a rallying cry to get people to take note again. Enter “Eddie. Set. Go.”
When we won this business, Ball Park was in a war with another well known hot dog brand. Part of their solution was to expand their product offering into other forms of hand held goodness like sliders, pretzel dogs, burgers, etc. It seemed like they were making food specifically for us dudes. It was, after all, dude food. So we developed a campaign to showcase this funny little cross section of dudeness.
This idea was never to be presented to the client. I begged my boss to please just let me present it at the end of the meeting. If nothing else, everyone would get a good laugh, right? He begrudgingly let me. We sold the first spot right then and there. No discussions. No questions. Just laughs. It quickly went viral and the campaign grew rapidly. It was a small client with a tiny budget, but in the end It won awards and was a ton of fun. Here are two of my favorite spots from the campaign (I did 5 in total).
A good old American brand that just needed to remind us they too had some grease under their nails and combustion in their hearts.
I did these while freelancing for the good folks at BBDO Chicago. A :30 that was more pointed brand work and some fun little :15s to remind us that when your allergies are in full swing, you can become a little distracted..
Had the opportunity to do a little work for my favorite burger joint in the great Northwest. Yum.
From the few years I worked on this client, these are some of my favorites pieces I produced. The first two spots highlight that lottery money helps the state of Oregon do some good things. The last piece was a fun, giant billboard on a major freeway. The entire message was revealed after a week. It was attention grabbing, got a lot of press and I'd like to think it was a little chuckle for the commuters that saw it come to life.
Just a little party invite another Art Director and I put together. At some point I had to ask the agency president for more money in the party budget...so I could have enough livestock brought up to the 8th floor for the party. I neglected to mention the whole money-is-for-livestock part. I think i said it was for “decorations.” Some of the goats ate holes in the lobby couch. That part wasn’t cool. The rest of the party was pretty epic though.
I've lived in a few places that shut down when there is a trace of snow. As a Wisconsinite, I find this hilarious. When your a Wisconsinite that lives 2 blocks from the agency...well, your REALLY have no excuse to stay home. So I did the next best thing. I made this video for all the peeps that "couldn't make it in that day." No script, just a couple of us screwing around.
My last day at Publicis Seattle. I decided that after a pretty awesome five year stretch it would be a good idea to go out with a bang...so unbeknownst to anyone except my writer, I hired a band to play me out. I had them to play a traditional New Orleans funeral dirge (seemed appropriate). They slowly marched their way through the office, interrupting the weekly All-Agency-Meeting, to my office where I waited. The rest was caught on camera. Loved working here and loved the people. Just wanted to go out with a little party left in my last steps down those hallways.
